20
Issues
11
Systemic
1
High
9
Medium
70
Checks passed
23
Manual (n/a)
Fix these first — pages carrying the most issues
Cross-signal findings (joins no single SF tab shows)
Low
Indexable pages with ≤1 internal inlink — poor internal linking
— 11 pages
e.g. https://www.hcp.nutramigen.co.uk/prescription-guidelines
Issues by priority
High priority (1)
Content: Exact Duplicates
scattered
28 URLs (45.2% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (21.4%)www.hcp.nutramigen.co.uk/search (21.4%)www.hcp.nutramigen.co.uk/resources (14.3%)
Either remove one of the duplicate pieces of content or implement canonical tags to specify the preferred version to search engines. Additionally, you can rewrite or reorganise duplicate content to make it unique and valuable, enhancing your site's SEO by offering distinct and relevant information to users and search engines.
Medium priority (9)
Canonicals: Missing
sitewide — likely one template fix
62 URLs (100.0% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/products (8.1%)
Specify a canonical URL for every page to avoid any potential ranking unpredictability if multiple versions of the same page are discovered on different URLs.
Page Titles: Duplicate
sitewide — likely one template fix
62 URLs (100.0% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/products (8.1%)
Update duplicate page titles as necessary, so each page contains a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Links: Non-Descriptive Anchor Text In Internal Outlinks
sitewide — likely one template fix
60 URLs (96.8% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (10.0%)www.hcp.nutramigen.co.uk/search (10.0%)www.hcp.nutramigen.co.uk/products (8.3%)
Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.
Page Titles: Below 30 Characters
sitewide — likely one template fix
32 URLs (51.6% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (18.8%)www.hcp.nutramigen.co.uk/search (18.8%)hcp.nutramigen.co.uk/prescription-guidelines (9.4%)
Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.
Images: Over 100 KB
section — likely one template fix
18 URLs (29.0% of crawl)
Not Started
Concentrated in: salesforce-prod-rbdigital.s3.eu-central-1.amazonaws.com/Salesforce (100.0%)
Uncompressed images bloat pages with unnecessary bytes, so ensure images are optimised with compression, properly scaled, and using the best image format to reduce file size where possible.
Please note that the 100kb is more of a guideline, just ensure that all optimisation techniques have been explored to reduce the impact images have on performance without resulting in a significant loss of quality.
H1: Missing
scattered
10 URLs (16.1% of crawl)
Not Started
Concentrated in: www.hcp.nutramigen.co.uk/products (50.0%)hcp.nutramigen.co.uk/products (50.0%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Images: Missing Alt Attribute
section — likely one template fix
9 URLs (14.5% of crawl)
Not Started
Concentrated in: salesforce-prod-rbdigital.s3.eu-central-1.amazonaws.com/Salesforce (100.0%)
Add descriptive and relevant alt attributes to images to improve accessibility and provide search engines with valuable context, potentially boosting organic search visibility for those images.
Page Titles: Same as h1
scattered
6 URLs (9.7% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/understanding-allergy (50.0%)www.hcp.nutramigen.co.uk/understanding-allergy (50.0%)
Ensure that page titles and H1 headings are distinct and complementary, with the page title providing a broader context and the H1 tag focusing on the specific topic or main heading, which can help improve both SEO and user experience.
Response Codes: Redirection (3xx)
scattered
3 URLs (4.8% of crawl)
Not Started
Concentrated in: www.mjni.com/s (33.3%)www.rb.com/privacy-notice (33.3%)thenai.org/about-online-advertising (33.3%)
To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.
Low priority (10)
Images: Missing Size Attributes
sitewide — likely one template fix
80 URLs (129.0% of crawl)
Not Started
Concentrated in: salesforce-prod-rbdigital.s3.eu-central-1.amazonaws.com/Salesforce (97.5%)cdn.cookielaw.org/logos (2.5%)
Define all image sizes as their native size using width and height attributes in the HTML. This allows the browser to calculate enough space for each image before it loads, avoiding large layout shifts.
Links: Internal Outlinks With No Anchor Text
sitewide — likely one template fix
62 URLs (100.0% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/search (9.7%)www.hcp.nutramigen.co.uk/products (8.1%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
H1: Duplicate
sitewide — likely one template fix
52 URLs (83.9% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (11.5%)www.hcp.nutramigen.co.uk/search (11.5%)www.hcp.nutramigen.co.uk/resources (7.7%)
Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Meta Description: Duplicate
sitewide — likely one template fix
38 URLs (61.3% of crawl)
Not Started
Concentrated in: www.hcp.nutramigen.co.uk/resources (10.5%)www.hcp.nutramigen.co.uk/products (10.5%)hcp.nutramigen.co.uk/products (10.5%)
Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Images: Missing Alt Text
section — likely one template fix
27 URLs (43.5% of crawl)
Not Started
Concentrated in: salesforce-prod-rbdigital.s3.eu-central-1.amazonaws.com/Salesforce (100.0%)
To fix missing alt text, locate the image's HTML <img> tag on your webpage and add the "alt" attribute with a concise, descriptive text that conveys the image's content or purpose, ensuring accessibility and improved SEO. Repeat this process for all images lacking alt text to make your website more inclusive and search engine-friendly.
Meta Description: Missing
scattered
24 URLs (38.7% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (25.0%)www.hcp.nutramigen.co.uk/search (25.0%)www.hcp.nutramigen.co.uk/products (4.2%)
To fix a missing meta description, simply add a concise and relevant summary of the page's content within the <meta> tag of the HTML document's <head> section. Aim for around 150-160 characters to ensure it displays properly in search engine results and provides a clear preview of your page's content.
Meta Description: Below 70 Characters
scattered
22 URLs (35.5% of crawl)
Not Started
Concentrated in: www.hcp.nutramigen.co.uk/resources (18.2%)www.hcp.nutramigen.co.uk/products (13.6%)hcp.nutramigen.co.uk/products (13.6%)
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
Security: Unsafe Cross-Origin Links
scattered
19 URLs (30.6% of crawl)
Not Started
Concentrated in: www.hcp.nutramigen.co.uk/products (21.1%)hcp.nutramigen.co.uk/products (21.1%)hcp.nutramigen.co.uk/understanding-allergy (15.8%)
Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes.
https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/
URL: Contains A Space
scattered
6 URLs (9.7% of crawl)
Not Started
Concentrated in: hcp.nutramigen.co.uk/search (50.0%)www.hcp.nutramigen.co.uk/search (50.0%)
Replace the spaces with hyphens or underscores. URLs with spaces can lead to encoding issues and are less user-friendly, so using hyphens or underscores not only ensures proper rendering
URL: Uppercase
scattered
2 URLs (3.2% of crawl)
Not Started
Concentrated in: www.hcp.nutramigen.co.uk/ForgotPassword (50.0%)hcp.nutramigen.co.uk/ForgotPassword (50.0%)
To maintain a clean and standardised URL structure, it's advisable to use lowercase letters consistently in URLs, which can improve both user experience and SEO performance by reducing potential duplication of content caused by case variations.
Not assessed from this crawl (manual / third-party review)
Core Web Vitals: Desktop
Core Web Vitals: Mobile
Duplication: Consistent Trailing Slash Approach
Duplication: Duplicate Sites
JavaScript: Rendering
Links: Links aren't crawlable
Mobile: Meta Viewport not set with width or initial scale
Mobile: Mobile Friendly
Mobile: Tap targets are not sized appropriately
Robots.txt: File has format errors
Robots.txt: File not found
Robots.txt: Sitemap.xml not indicated
Security: Review Security Headers
Site Hierarchy: Breadcrumb Trail
Sitemap: No XML Sitemap
Structured Data: Breadcrumb Schema
Structured Data: FAQ Schema
Structured Data: Open Graph Protocol
Structured Data: Organization Schema
Structured Data: Product Reviews & Ratings Schema
URL: Historical Redirects
Missing llms.txt file
URL: www vs non-www