Technical SEO Audit

These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.

Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.

Enhance the content on those pages with valuable and relevant information or consider moving the content into more comprehensive pages. By ensuring that every page on your website offers substantial value to users and search engines, you can improve SEO performance and user engagement while avoiding issues related to thin or low-quality content.

Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.

To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.

To maintain proper page structure and improve search engine optimization, it's important to use H1 tags judiciously and reserve them for the primary topic or title of the page.

Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.

Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.

Define all image sizes as their native size using width and height attributes in the HTML. This allows the browser to calculate enough space for each image before it loads, avoiding large layout shifts.

Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.

Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).

To fix missing alt text, locate the image's HTML <img> tag on your webpage and add the "alt" attribute with a concise, descriptive text that conveys the image's content or purpose, ensuring accessibility and improved SEO. Repeat this process for all images lacking alt text to make your website more inclusive and search engine-friendly.

Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.

Use hyphens instead of underscores to separate words in URLs, as hyphens are more easily recognized as word separators and can improve the overall SEO-friendliness of a website's URL structure.