27
Issues
24
Systemic
7
High
11
Medium
63
Checks passed
23
Manual (n/a)
Fix these first — pages carrying the most issues
Cross-signal findings (joins no single SF tab shows)
High
Pages canonicalised to a redirecting or non-indexable URL — the canonical is likely ignored
— 2 pages
e.g. https://www.hotpoint.co.uk/appliances/cooking/ovens/active-multiflow
Medium
Non-indexable 200 pages still receiving internal links — wasted internal-link equity / mixed signals
— 2 pages
e.g. https://www.hotpoint.co.uk/appliances/cooking/ovens/active-multiflow
Medium
Indexable pages that are thin (<100 words) and buried (depth ≥4)
— 1 pages
e.g. https://www.hotpoint.co.uk/appliances/cooking/cookers?page=5
Low
Indexable pages with ≤1 internal inlink — poor internal linking
— 2 pages
e.g. https://www.hotpoint.co.uk/appliances/laundry/washer-dryers/freestanding?page=2
Issues by priority
High priority (7)
Pagination: Pagination URL Not In Anchor Tag
section — likely one template fix
53 URLs (26.9% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that each page in the pagination has its own distinct URL within anchor tags, enabling search engines to properly crawl and index all relevant content.
Canonicals: Canonicalised
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.
Canonicals: Non-Indexable Canonical
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that the canonical URL specified in the tag is both valid and indexable. This involves reviewing the canonical URLs to confirm they lead to indexable content and fixing any issues with the referenced pages to ensure they can be crawled and indexed by search engines
Page Titles: Missing
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Each page on the website should have a unique and descriptive page title that accurately represents the content of the page, helping both users and search engines understand its relevance within the site.
Page Titles: Multiple
section — likely one template fix
1 URLs (0.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Eliminate duplicate or conflicting titles and focusing on a concise and descriptive title
Page Titles: Outside <head>
section — likely one template fix
1 URLs (0.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that the page titles are placed within the <body> section
Response Codes: Client Error (4xx)
section — likely one template fix
1 URLs (0.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Identify the specific error code and the associated URL causing the issue. Then take appropriate action, such as fixing broken links, creating custom 404 error pages with helpful information, or redirecting URLs to valid content, to ensure that users and search engines can access the desired content without encountering errors.
Medium priority (11)
Page Titles: Below 30 Characters
section — likely one template fix
84 URLs (42.6% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.
H1: Missing
section — likely one template fix
35 URLs (17.8% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (97.1%)www.hotpoint.co.uk (2.9%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Images: Over 100 KB
scattered
30 URLs (15.2% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (53.3%)hotpointuk.vtexassets.com/assets (23.3%)whirlpoolmedia.co.uk/wp-content (13.3%)
Uncompressed images bloat pages with unnecessary bytes, so ensure images are optimised with compression, properly scaled, and using the best image format to reduce file size where possible.
Please note that the 100kb is more of a guideline, just ensure that all optimisation techniques have been explored to reduce the impact images have on performance without resulting in a significant loss of quality.
Page Titles: Same as h1
section — likely one template fix
25 URLs (12.7% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that page titles and H1 headings are distinct and complementary, with the page title providing a broader context and the H1 tag focusing on the specific topic or main heading, which can help improve both SEO and user experience.
Page Titles: Over 60 Characters
section — likely one template fix
21 URLs (10.7% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.
Images: Missing Alt Attribute
section — likely one template fix
17 URLs (8.6% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (88.2%)hotpointuk.vteximg.com.br/arquivos (11.8%)
Add descriptive and relevant alt attributes to images to improve accessibility and provide search engines with valuable context, potentially boosting organic search visibility for those images.
Response Codes: Redirection (3xx)
scattered
15 URLs (7.6% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (53.3%)www.whirlpoolfactoryoutlet.co.uk (6.7%)www.pinterest.co.uk/hotpointuk (6.7%)
To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.
H1: Multiple
section — likely one template fix
10 URLs (5.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
To maintain proper page structure and improve search engine optimization, it's important to use H1 tags judiciously and reserve them for the primary topic or title of the page.
Canonicals: Missing
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Specify a canonical URL for every page to avoid any potential ranking unpredictability if multiple versions of the same page are discovered on different URLs.
Content: Low Content Pages
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Enhance the content on those pages with valuable and relevant information or consider moving the content into more comprehensive pages. By ensuring that every page on your website offers substantial value to users and search engines, you can improve SEO performance and user engagement while avoiding issues related to thin or low-quality content.
Pagination: Sequence Error
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Make sure that that pagination sequences are correctly structured, with consistent and logical URLs that allow both users and search engines to navigate paginated content seamlessly.
Low priority (9)
Images: Missing Size Attributes
sitewide — likely one template fix
829 URLs (420.8% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (96.0%)hotpointuk.vtexassets.com/assets (2.8%)whirlpoolmedia.co.uk/wp-content (0.5%)
Define all image sizes as their native size using width and height attributes in the HTML. This allows the browser to calculate enough space for each image before it loads, avoiding large layout shifts.
Links: Internal Outlinks With No Anchor Text
sitewide — likely one template fix
179 URLs (90.9% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (99.4%)www.hotpoint.co.uk (0.6%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
Meta Description: Over 155 Characters
section — likely one template fix
65 URLs (33.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.
Meta Description: Duplicate
section — likely one template fix
18 URLs (9.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (94.4%)www.hotpoint.co.uk (5.6%)
Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Images: Missing Alt Text
scattered
11 URLs (5.6% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/assets (54.5%)hotpointuk.vtexassets.com/arquivos (45.5%)
To fix missing alt text, locate the image's HTML <img> tag on your webpage and add the "alt" attribute with a concise, descriptive text that conveys the image's content or purpose, ensuring accessibility and improved SEO. Repeat this process for all images lacking alt text to make your website more inclusive and search engine-friendly.
Meta Description: Below 70 Characters
section — likely one template fix
8 URLs (4.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
H1: Duplicate
section — likely one template fix
5 URLs (2.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
URL: Uppercase
section — likely one template fix
3 URLs (1.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
To maintain a clean and standardised URL structure, it's advisable to use lowercase letters consistently in URLs, which can improve both user experience and SEO performance by reducing potential duplication of content caused by case variations.
Meta Description: Missing
section — likely one template fix
2 URLs (1.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
To fix a missing meta description, simply add a concise and relevant summary of the page's content within the <meta> tag of the HTML document's <head> section. Aim for around 150-160 characters to ensure it displays properly in search engine results and provides a clear preview of your page's content.
Not assessed from this crawl (manual / third-party review)
Core Web Vitals: Desktop
Core Web Vitals: Mobile
Duplication: Consistent Trailing Slash Approach
Duplication: Duplicate Sites
JavaScript: Rendering
Links: Links aren't crawlable
Mobile: Meta Viewport not set with width or initial scale
Mobile: Mobile Friendly
Mobile: Tap targets are not sized appropriately
Robots.txt: File has format errors
Robots.txt: File not found
Robots.txt: Sitemap.xml not indicated
Security: Review Security Headers
Site Hierarchy: Breadcrumb Trail
Sitemap: No XML Sitemap
Structured Data: Breadcrumb Schema
Structured Data: FAQ Schema
Structured Data: Open Graph Protocol
Structured Data: Organization Schema
Structured Data: Product Reviews & Ratings Schema
URL: Historical Redirects
Missing llms.txt file
URL: www vs non-www