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Technical SEO Audit

https://www.hotpoint.co.uk/ · spot check · 7 URLs · 2026-06-22

8
Issues
7
Systemic
0
High
4
Medium
82
Checks passed
23
Manual (n/a)

Fix these first — pages carrying the most issues

Issues by priority

Medium priority (4)

Page Titles: Below 30 Characters section — likely one template fix 2 URLs (28.6% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.
H1: Missing section — likely one template fix 1 URLs (14.3% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk (100.0%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Links: Non-Descriptive Anchor Text In Internal Outlinks section — likely one template fix 1 URLs (14.3% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/service (100.0%)
Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.
Page Titles: Same as h1 section — likely one template fix 1 URLs (14.3% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that page titles and H1 headings are distinct and complementary, with the page title providing a broader context and the H1 tag focusing on the specific topic or main heading, which can help improve both SEO and user experience.

Low priority (4)

Links: Internal Outlinks With No Anchor Text sitewide — likely one template fix 6 URLs (85.7% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/appliances (66.7%)www.hotpoint.co.uk (16.7%)www.hotpoint.co.uk/service (16.7%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
Meta Description: Duplicate scattered 2 URLs (28.6% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk (50.0%)www.hotpoint.co.uk/appliances (50.0%)
Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Meta Description: Over 155 Characters section — likely one template fix 2 URLs (28.6% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.
Security: Unsafe Cross-Origin Links section — likely one template fix 1 URLs (14.3% of crawl) Not Started
Concentrated in: www.hotpoint.co.uk/service (100.0%)
Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes. https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/

Not assessed from this crawl (manual / third-party review)

Core Web Vitals: Desktop Core Web Vitals: Mobile Duplication: Consistent Trailing Slash Approach Duplication: Duplicate Sites JavaScript: Rendering Links: Links aren't crawlable Mobile: Meta Viewport not set with width or initial scale Mobile: Mobile Friendly Mobile: Tap targets are not sized appropriately Robots.txt: File has format errors Robots.txt: File not found Robots.txt: Sitemap.xml not indicated Security: Review Security Headers Site Hierarchy: Breadcrumb Trail Sitemap: No XML Sitemap Structured Data: Breadcrumb Schema Structured Data: FAQ Schema Structured Data: Open Graph Protocol Structured Data: Organization Schema Structured Data: Product Reviews & Ratings Schema URL: Historical Redirects Missing llms.txt file URL: www vs non-www