40
Issues
24
Systemic
11
High
14
Medium
50
Checks passed
23
Manual (n/a)
Fix these first — pages carrying the most issues
Cross-signal findings (joins no single SF tab shows)
High
Pages canonicalised to a redirecting or non-indexable URL — the canonical is likely ignored
— 14 pages
e.g. https://www.hotpoint.co.uk/appliances/dishwashing/dishwashers/maxi-space
Medium
Non-indexable 200 pages still receiving internal links — wasted internal-link equity / mixed signals
— 35 pages
e.g. https://www.hotpoint.co.uk/service/contact?_its=JTdCJTIydmlkJTIyJTNBJTIyZjNiMjgxNWUtMGY3OS00Njg4LTg4YWItMmIyZDI1Yjg0M2M3JTIyJTJDJTIyc3RhdGUlMjIlM0ElMjJybHR%2BMTY5NDc3MzkzN35sYW5kfjJfNDA2MTBfc2VvXzRhYTNiNjA1Mzk5NTFjYWNhMTE3NzM2ZGQ2ZjViN2VkJTIyJTJDJTIyc2l0ZUlkJTIyJTNBNDAyMTglN0Q%3D
Medium
Indexable pages that are thin (<100 words) and buried (depth ≥4)
— 121 pages
e.g. https://www.hotpoint.co.uk/spare-parts/cooking/hob/modules-and-boards
Low
Indexable pages with ≤1 internal inlink — poor internal linking
— 101 pages
e.g. https://www.hotpoint.co.uk/spare-parts/laundry/washer-dryer/gaskets-and-seals?page=2
Issues by priority
High priority (11)
Pagination: Pagination URL Not In Anchor Tag
section — likely one template fix
1,038 URLs (12.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (88.9%)www.hotpoint.co.uk/appliances (8.1%)www.hotpoint.co.uk/accessories (2.3%)
Ensure that each page in the pagination has its own distinct URL within anchor tags, enabling search engines to properly crawl and index all relevant content.
Response Codes: Client Error (4xx)
section — likely one template fix
667 URLs (8.1% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (92.8%)www.hotpoint.co.uk/blog (2.7%)whirlpool-service-files.s3.amazonaws.com/wp-content (0.7%)
Identify the specific error code and the associated URL causing the issue. Then take appropriate action, such as fixing broken links, creating custom 404 error pages with helpful information, or redirecting URLs to valid content, to ensure that users and search engines can access the desired content without encountering errors.
Page Titles: Missing
scattered
209 URLs (2.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/service (36.4%)www.hotpoint.co.uk/spare-parts (14.8%)www.hotpoint.co.uk/appliances (4.3%)
Each page on the website should have a unique and descriptive page title that accurately represents the content of the page, helping both users and search engines understand its relevance within the site.
Canonicals: Canonicalised
scattered
35 URLs (0.4% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (37.1%)www.hotpoint.co.uk/service (11.4%)www.hotpoint.co.uk/newsletter (5.7%)
These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.
Canonicals: Non-Indexable Canonical
section — likely one template fix
14 URLs (0.2% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (78.6%)www.hotpoint.co.uk/hotpoint-low-frost-sh8-a2q-grd-uk-fridge-%e2%80%93-graphite-869991671470 (7.1%)www.hotpoint.co.uk/modern-slavery-statement (7.1%)
Ensure that the canonical URL specified in the tag is both valid and indexable. This involves reviewing the canonical URLs to confirm they lead to indexable content and fixing any issues with the referenced pages to ensure they can be crawled and indexed by search engines
Pagination: Non-Indexable
section — likely one template fix
5 URLs (0.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (100.0%)
Ensure that each paginated page contains unique and valuable content that warrants indexing. Additionally, use rel="prev" and rel="next" link tags to indicate the relationship between the paginated pages, helping search engines understand the structure and importance of the content sequence, which can improve SEO performance for paginated content.
Page Titles: Multiple
scattered
4 URLs (0.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/uks-most-trusted-appliance-brand (25.0%)www.hotpoint.co.uk/appliances (25.0%)www.hotpoint.co.uk/how-to-register-labour-and-parts-warranty (25.0%)
Eliminate duplicate or conflicting titles and focusing on a concise and descriptive title
Page Titles: Outside <head>
scattered
4 URLs (0.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/uks-most-trusted-appliance-brand (25.0%)www.hotpoint.co.uk/appliances (25.0%)www.hotpoint.co.uk/how-to-register-labour-and-parts-warranty (25.0%)
Ensure that the page titles are placed within the <body> section
Response Codes: Server Error (5xx)
scattered
2 URLs (0.0% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (50.0%)www.hotpoint.co.uk/ovens (50.0%)
To fix server error (5xx) response codes in SEO, first identify the root cause of the server issue, whether it's due to server overload, misconfigurations, or other technical problems. Once identified, work with hosting provider or IT team to resolve these issues promptly, ensuring that the website functions smoothly
Content: Lorem Ipsum Placeholder
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/gas-hobs (100.0%)
Replace Lorem Ipsum placeholders with actual, relevant content that provides value to users.
Security: HTTP URLs
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/trustpilot (100.0%)
All URLs should be to secure HTTPS pages. Pages should be served over HTTPS, any internal links should be updated to HTTPS versions and HTTP URLs should 301 redirect to HTTPS versions. HTTP URLs identified in this filter that are redirecting to HTTPS versions already should be updated to link to the correct HTTPS versions directly.
Medium priority (14)
Images: Missing Alt Attribute
sitewide — likely one template fix
9,294 URLs (112.3% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (100.0%)hotpointuk.vteximg.com.br/arquivos (0.0%)
Add descriptive and relevant alt attributes to images to improve accessibility and provide search engines with valuable context, potentially boosting organic search visibility for those images.
H1: Missing
sitewide — likely one template fix
6,174 URLs (74.6% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (4.6%)www.hotpoint.co.uk/appliances (0.6%)www.hotpoint.co.uk/accessories (0.3%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Page Titles: Over 60 Characters
scattered
3,251 URLs (39.3% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (27.8%)www.hotpoint.co.uk/blog (0.6%)www.hotpoint.co.uk/accessories (0.5%)
Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.
H1: Multiple
section — likely one template fix
775 URLs (9.4% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (86.5%)www.hotpoint.co.uk/service (10.1%)www.hotpoint.co.uk/appliances (2.1%)
To maintain proper page structure and improve search engine optimization, it's important to use H1 tags judiciously and reserve them for the primary topic or title of the page.
Images: Over 100 KB
section — likely one template fix
412 URLs (5.0% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (82.3%)assets.wpsandwatch.com/storage (9.5%)hotpointuk.vtexassets.com/assets (5.6%)
Uncompressed images bloat pages with unnecessary bytes, so ensure images are optimised with compression, properly scaled, and using the best image format to reduce file size where possible.
Please note that the 100kb is more of a guideline, just ensure that all optimisation techniques have been explored to reduce the impact images have on performance without resulting in a significant loss of quality.
Response Codes: Redirection (3xx)
scattered
412 URLs (5.0% of crawl)
Not Started
Concentrated in: twitter.com/intent (41.3%)www.hotpoint.co.uk/spare-parts (35.9%)www.hotpoint.co.uk/blog (5.1%)
To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.
Content: Low Content Pages
scattered
258 URLs (3.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (12.0%)www.hotpoint.co.uk/appliances (3.5%)www.hotpoint.co.uk/wpro-oven-lamp-bulb-t29-e14-40w-c00385586 (0.4%)
Enhance the content on those pages with valuable and relevant information or consider moving the content into more comprehensive pages. By ensuring that every page on your website offers substantial value to users and search engines, you can improve SEO performance and user engagement while avoiding issues related to thin or low-quality content.
Page Titles: Below 30 Characters
scattered
236 URLs (2.9% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (49.2%)www.hotpoint.co.uk/blog (35.2%)www.hotpoint.co.uk/appliance (1.7%)
Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.
Canonicals: Missing
scattered
129 URLs (1.6% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (24.0%)www.hotpoint.co.uk/appliances (7.0%)www.hotpoint.co.uk/adjustable-foot-j00638781 (0.8%)
Specify a canonical URL for every page to avoid any potential ranking unpredictability if multiple versions of the same page are discovered on different URLs.
Page Titles: Duplicate
section — likely one template fix
87 URLs (1.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/blog (89.7%)www.hotpoint.co.uk/drawer-big-tr00155-j00393579 (1.1%)www.hotpoint.co.uk/uks-most-trusted-appliance-brand (1.1%)
Update duplicate page titles as necessary, so each page contains a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Page Titles: Same as h1
section — likely one template fix
70 URLs (0.8% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (60.0%)www.hotpoint.co.uk/blog (30.0%)www.hotpoint.co.uk/appliance (5.7%)
Ensure that page titles and H1 headings are distinct and complementary, with the page title providing a broader context and the H1 tag focusing on the specific topic or main heading, which can help improve both SEO and user experience.
Links: Non-Descriptive Anchor Text In Internal Outlinks
section — likely one template fix
49 URLs (0.6% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/service (77.6%)www.hotpoint.co.uk/blog (16.3%)www.hotpoint.co.uk/innovation (2.0%)
Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.
Pagination: Sequence Error
section — likely one template fix
35 URLs (0.4% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (60.0%)www.hotpoint.co.uk/appliances (37.1%)www.hotpoint.co.uk/accessories (2.9%)
Make sure that that pagination sequences are correctly structured, with consistent and logical URLs that allow both users and search engines to navigate paginated content seamlessly.
Response Codes: No Response
scattered
5 URLs (0.1% of crawl)
Not Started
Concentrated in: digitalassets-cdn.thron.com/api (20.0%)www.hotpoint.co.uk/tumble-dryer-drive-belt-j00114178 (20.0%)hotpointuk.vtexassets.com/arquivos (20.0%)
Fixing the "No Response" issue involves identifying the problematic URLs or pages that are not providing any server response and addressing the underlying server or hosting issues causing this problem.
This might include troubleshooting server configuration, checking for server downtime, or resolving any other technical issues that prevent the pages from loading and providing a valid response to both users and search engines.
Low priority (15)
Images: Missing Size Attributes
sitewide — likely one template fix
12,834 URLs (155.1% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (98.7%)assets.wpsandwatch.com/storage (0.6%)hotpointuk.vtexassets.com/assets (0.5%)
Define all image sizes as their native size using width and height attributes in the HTML. This allows the browser to calculate enough space for each image before it loads, avoiding large layout shifts.
Images: Missing Alt Text
sitewide — likely one template fix
8,287 URLs (100.1% of crawl)
Not Started
Concentrated in: hotpointuk.vtexassets.com/arquivos (99.4%)hotpointuk.vtexassets.com/assets (0.5%)bauknechtde.vtexassets.com/assets (0.0%)
To fix missing alt text, locate the image's HTML <img> tag on your webpage and add the "alt" attribute with a concise, descriptive text that conveys the image's content or purpose, ensuring accessibility and improved SEO. Repeat this process for all images lacking alt text to make your website more inclusive and search engine-friendly.
Links: Internal Outlinks With No Anchor Text
sitewide — likely one template fix
7,492 URLs (90.5% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (14.2%)www.hotpoint.co.uk/appliances (3.2%)www.hotpoint.co.uk/blog (2.6%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
Meta Description: Over 155 Characters
scattered
1,765 URLs (21.3% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (17.3%)www.hotpoint.co.uk/appliances (4.7%)www.hotpoint.co.uk/service (2.0%)
Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.
Meta Description: Missing
scattered
269 URLs (3.3% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/service (28.3%)www.hotpoint.co.uk/blog (23.8%)www.hotpoint.co.uk/spare-parts (11.5%)
To fix a missing meta description, simply add a concise and relevant summary of the page's content within the <meta> tag of the HTML document's <head> section. Aim for around 150-160 characters to ensure it displays properly in search engine results and provides a clear preview of your page's content.
H1: Duplicate
scattered
233 URLs (2.8% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/spare-parts (47.6%)www.hotpoint.co.uk/service (33.9%)www.hotpoint.co.uk/appliances (8.6%)
Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Security: Unsafe Cross-Origin Links
section — likely one template fix
188 URLs (2.3% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/blog (92.0%)www.hotpoint.co.uk/service (5.9%)www.hotpoint.co.uk/register-my-appliance (1.1%)
Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes.
https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/
Meta Description: Duplicate
section — likely one template fix
117 URLs (1.4% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/blog (65.0%)www.hotpoint.co.uk/appliances (24.8%)www.hotpoint.co.uk/drawer-big-tr00155-j00393579 (0.9%)
Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
URL: Uppercase
scattered
28 URLs (0.3% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (50.0%)www.hotpoint.co.uk/service (7.1%)www.hotpoint.co.uk/newsletter (7.1%)
To maintain a clean and standardised URL structure, it's advisable to use lowercase letters consistently in URLs, which can improve both user experience and SEO performance by reducing potential duplication of content caused by case variations.
Meta Description: Below 70 Characters
section — likely one template fix
20 URLs (0.2% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (65.0%)www.hotpoint.co.uk/trustpilot (5.0%)www.hotpoint.co.uk/site-map (5.0%)
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
URL: Underscores
scattered
14 URLs (0.2% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/service (21.4%)www.hotpoint.co.uk/newsletter (14.3%)www.hotpoint.co.uk/appliances (14.3%)
Use hyphens instead of underscores to separate words in URLs, as hyphens are more easily recognized as word separators and can improve the overall SEO-friendliness of a website's URL structure.
URL: Non ASCII Characters
section — likely one template fix
6 URLs (0.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (83.3%)www.hotpoint.co.uk/hotpoint-low-frost-sh8-a2q-grd-uk-fridge-–-graphite-869991671470 (16.7%)
Replace Non-ASCII characters with their ASCII equivalents or use URL encoding. ASCII characters are universally recognized and compatible with most web browsers and servers, ensuring proper rendering and indexing of your content while improving overall SEO performance.
URL: Contains A Space
section — likely one template fix
5 URLs (0.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/blog (60.0%)www.hotpoint.co.uk/service (20.0%)www.hotpoint.co.uk/appliances (20.0%)
Replace the spaces with hyphens or underscores. URLs with spaces can lead to encoding issues and are less user-friendly, so using hyphens or underscores not only ensures proper rendering
URL: Repetitive Path
section — likely one template fix
5 URLs (0.1% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/appliances (60.0%)www.hotpoint.co.uk/blog (40.0%)
Redesign your URL structure to create more concise and descriptive URLs. By eliminating unnecessary repetition and ensuring that each URL accurately represents the content it leads to, you can enhance both user readability and search engine optimisation, contributing to improved SEO performance.
Security: Protocol-Relative Resource Links
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.hotpoint.co.uk/service (100.0%)
Update URLs to use the appropriate protocol (either HTTP or HTTPS) to ensure secure resource loading, maintaining both user safety and SEO best practices.
Not assessed from this crawl (manual / third-party review)
Core Web Vitals: Desktop
Core Web Vitals: Mobile
Duplication: Consistent Trailing Slash Approach
Duplication: Duplicate Sites
JavaScript: Rendering
Links: Links aren't crawlable
Mobile: Meta Viewport not set with width or initial scale
Mobile: Mobile Friendly
Mobile: Tap targets are not sized appropriately
Robots.txt: File has format errors
Robots.txt: File not found
Robots.txt: Sitemap.xml not indicated
Security: Review Security Headers
Site Hierarchy: Breadcrumb Trail
Sitemap: No XML Sitemap
Structured Data: Breadcrumb Schema
Structured Data: FAQ Schema
Structured Data: Open Graph Protocol
Structured Data: Organization Schema
Structured Data: Product Reviews & Ratings Schema
URL: Historical Redirects
Missing llms.txt file
URL: www vs non-www