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Technical SEO Audit

https://www.powerwise.org.uk/ · spot check · 101 URLs · 2026-06-22

18
Issues
17
Systemic
2
High
8
Medium
72
Checks passed
23
Manual (n/a)

Fix these first — pages carrying the most issues

Cross-signal findings (joins no single SF tab shows)

Medium Non-indexable 200 pages still receiving internal links — wasted internal-link equity / mixed signals — 1 pages
e.g. https://www.powerwise.org.uk/pages/welcome
Medium Indexable pages that are thin (<100 words) and buried (depth ≥4) — 10 pages
e.g. https://www.powerwise.org.uk/w/light-up-your-life
Low Indexable pages with ≤1 internal inlink — poor internal linking — 6 pages
e.g. https://www.powerwise.org.uk/o/powerwise-RWD-image-maps-js/jquery.rwdImageMaps.min.8859077bcf1593761be9c51ce1a5381cecfe8a00.js

Issues by priority

High priority (2)

Canonicals: Canonicalised section — likely one template fix 1 URLs (1.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.
Response Codes: Client Error (4xx) section — likely one template fix 1 URLs (1.0% of crawl) Not Started
Concentrated in: allaboutcookies.org (100.0%)
Identify the specific error code and the associated URL causing the issue. Then take appropriate action, such as fixing broken links, creating custom 404 error pages with helpful information, or redirecting URLs to valid content, to ensure that users and search engines can access the desired content without encountering errors.

Medium priority (8)

Content: Low Content Pages sitewide — likely one template fix 68 URLs (67.3% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/w (77.9%)www.powerwise.org.uk/pages (20.6%)www.powerwise.org.uk (1.5%)
Enhance the content on those pages with valuable and relevant information or consider moving the content into more comprehensive pages. By ensuring that every page on your website offers substantial value to users and search engines, you can improve SEO performance and user engagement while avoiding issues related to thin or low-quality content.
H1: Missing section — likely one template fix 46 URLs (45.5% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/w (82.6%)www.powerwise.org.uk/pages (17.4%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Response Codes: Redirection (3xx) scattered 38 URLs (37.6% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/c (13.2%)www.spenergynetworks.co.uk/pages (10.5%)www.allaboutcookies.org (5.3%)
To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.
Page Titles: Over 60 Characters section — likely one template fix 23 URLs (22.8% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/w (65.2%)www.powerwise.org.uk/pages (30.4%)www.powerwise.org.uk (4.3%)
Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.
Canonicals: Missing section — likely one template fix 5 URLs (5.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/documents (100.0%)
Specify a canonical URL for every page to avoid any potential ranking unpredictability if multiple versions of the same page are discovered on different URLs.
Page Titles: Duplicate section — likely one template fix 3 URLs (3.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Update duplicate page titles as necessary, so each page contains a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
H1: Multiple section — likely one template fix 2 URLs (2.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
To maintain proper page structure and improve search engine optimization, it's important to use H1 tags judiciously and reserve them for the primary topic or title of the page.
Links: Non-Descriptive Anchor Text In Internal Outlinks section — likely one template fix 2 URLs (2.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.

Low priority (8)

Meta Description: Missing sitewide — likely one template fix 70 URLs (69.3% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/w (75.7%)www.powerwise.org.uk/pages (24.3%)
To fix a missing meta description, simply add a concise and relevant summary of the page's content within the <meta> tag of the HTML document's <head> section. Aim for around 150-160 characters to ensure it displays properly in search engine results and provides a clear preview of your page's content.
URL: Underscores section — likely one template fix 26 URLs (25.7% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (96.2%)www.powerwise.org.uk/c (3.8%)
Use hyphens instead of underscores to separate words in URLs, as hyphens are more easily recognized as word separators and can improve the overall SEO-friendliness of a website's URL structure.
Security: Unsafe Cross-Origin Links section — likely one template fix 10 URLs (9.9% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes. https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/
H1: Duplicate section — likely one template fix 5 URLs (5.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Links: Internal Outlinks With No Anchor Text section — likely one template fix 3 URLs (3.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
Meta Description: Duplicate section — likely one template fix 3 URLs (3.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.
Meta Description: Below 70 Characters section — likely one template fix 2 URLs (2.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).
Meta Description: Over 155 Characters section — likely one template fix 1 URLs (1.0% of crawl) Not Started
Concentrated in: www.powerwise.org.uk/pages (100.0%)
Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.

Not assessed from this crawl (manual / third-party review)

Core Web Vitals: Desktop Core Web Vitals: Mobile Duplication: Consistent Trailing Slash Approach Duplication: Duplicate Sites JavaScript: Rendering Links: Links aren't crawlable Mobile: Meta Viewport not set with width or initial scale Mobile: Mobile Friendly Mobile: Tap targets are not sized appropriately Robots.txt: File has format errors Robots.txt: File not found Robots.txt: Sitemap.xml not indicated Security: Review Security Headers Site Hierarchy: Breadcrumb Trail Sitemap: No XML Sitemap Structured Data: Breadcrumb Schema Structured Data: FAQ Schema Structured Data: Open Graph Protocol Structured Data: Organization Schema Structured Data: Product Reviews & Ratings Schema URL: Historical Redirects Missing llms.txt file URL: www vs non-www