Technical SEO Audit

Identify the specific error code and the associated URL causing the issue. Then take appropriate action, such as fixing broken links, creating custom 404 error pages with helpful information, or redirecting URLs to valid content, to ensure that users and search engines can access the desired content without encountering errors.

Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.

Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.

Add the "X-Default" hreflang tag to the HTML of your pages, specifying the default language and regional version. This ensures that search engines can correctly interpret your content when no other hreflang tags match or when user preferences are unknown, improving the accuracy of international SEO targeting. Additionally, regularly review and update your hreflang implementation to maintain the correctness of your default language and regional settings.

Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.

Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes. https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/

Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.