Technical SEO Audit

Write concise page titles to ensure important words are not truncated in the search results, not visible to users and potentially weighted less in scoring.

To maintain proper page structure and improve search engine optimization, it's important to use H1 tags judiciously and reserve them for the primary topic or title of the page.

Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.

Update URLs to use the appropriate protocol (either HTTP or HTTPS) to ensure secure resource loading, maintaining both user safety and SEO best practices.

Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.

To maintain a clean and standardised URL structure, it's advisable to use lowercase letters consistently in URLs, which can improve both user experience and SEO performance by reducing potential duplication of content caused by case variations.

Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).

Update duplicate <h1>s as necessary, so important pages contain a unique and descriptive <h1> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.

Update duplicate meta descriptions as necessary, so important pages contain a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.

Replace the spaces with hyphens or underscores. URLs with spaces can lead to encoding issues and are less user-friendly, so using hyphens or underscores not only ensures proper rendering

Redesign your URL structure to create more concise and descriptive URLs. By eliminating unnecessary repetition and ensuring that each URL accurately represents the content it leads to, you can enhance both user readability and search engine optimisation, contributing to improved SEO performance.