← Travisperkins
Technical SEO Audit
https://travisperkins.co.uk/ · full site · 8,869 URLs · 2026-06-22
19
Issues
18
Systemic
4
High
6
Medium
71
Checks passed
23
Manual (n/a)
Fix these first — pages carrying the most issues
Cross-signal findings (joins no single SF tab shows)
High
Pages canonicalised to a redirecting or non-indexable URL — the canonical is likely ignored
— 68 pages
e.g. https://www.travisperkins.co.uk/product/building-materials/bricks-and-blocks/facing-bricks/c/1500031/?facets%5BColour%20family%5D%5B0%5D%5Bvalue%5D=Browns
Medium
Non-indexable 200 pages still receiving internal links — wasted internal-link equity / mixed signals
— 7610 pages
e.g. https://www.travisperkins.co.uk/breaking-drilling-and-fixing-hire/rotary-combi-hammer-hd-110v/p/529507
Issues by priority
High priority (4)
Page Titles: Missing
sitewide — likely one template fix
7,537 URLs (85.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (18.9%)www.travisperkins.co.uk/safety-footwear (1.6%)www.travisperkins.co.uk/content (1.5%)
Each page on the website should have a unique and descriptive page title that accurately represents the content of the page, helping both users and search engines understand its relevance within the site.
Canonicals: Canonicalised
section — likely one template fix
73 URLs (0.8% of crawl)
In Backlog
Concentrated in: www.travisperkins.co.uk/product (98.6%)www.travisperkins.co.uk/sitemap (1.4%)
These URLs should be reviewed carefully to ensure the indexing and link signals are being consolidated to the correct URL. In a perfect world, a website wouldn't need to canonicalise any URLs as only canonical versions would be linked to internally on a website, but often they are required due to various circumstances outside of control, and to prevent duplicate content. Update internal links to canonical versions of URLs where possible.
Response Codes: Client Error (4xx)
section — likely one template fix
12 URLs (0.1% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (66.7%)www.travisperkins.co.uk/%5Bhttps: (25.0%)www.travisperkins.co.uk/specialist-paints (8.3%)
Identify the specific error code and the associated URL causing the issue. Then take appropriate action, such as fixing broken links, creating custom 404 error pages with helpful information, or redirecting URLs to valid content, to ensure that users and search engines can access the desired content without encountering errors.
Security: HTTP URLs
scattered
3 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/content (33.3%)www.travisperkins.co.uk/branch-locator (33.3%)www.travisperkins.co.uk/hire (33.3%)
All URLs should be to secure HTTPS pages. Pages should be served over HTTPS, any internal links should be updated to HTTPS versions and HTTP URLs should 301 redirect to HTTPS versions. HTTP URLs identified in this filter that are redirecting to HTTPS versions already should be updated to link to the correct HTTPS versions directly.
Medium priority (6)
H1: Missing
sitewide — likely one template fix
7,537 URLs (85.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (18.9%)www.travisperkins.co.uk/safety-footwear (1.6%)www.travisperkins.co.uk/content (1.5%)
Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.
Response Codes: Redirection (3xx)
section — likely one template fix
1,214 URLs (13.7% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (98.2%)www.travisperkins.co.uk/hire (0.3%)www.travisperkins.co.uk/content (0.3%)
To effectively manage redirection response codes (3xx), implement redirects using best practices like 301 redirects for permanent changes and 302 redirects for temporary ones. Additionally, regularly monitor and update redirections to ensure they accurately reflect the website's structure and prevent broken links, preserving SEO rankings and providing a seamless user experience.
Images: Missing Alt Attribute
section — likely one template fix
2 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/react_ui (100.0%)
Add descriptive and relevant alt attributes to images to improve accessibility and provide search engines with valuable context, potentially boosting organic search visibility for those images.
Canonicals: Missing
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/branch-locator (100.0%)
Specify a canonical URL for every page to avoid any potential ranking unpredictability if multiple versions of the same page are discovered on different URLs.
Links: Non-Descriptive Anchor Text In Internal Outlinks
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/content (100.0%)
Utilise descriptive anchor text that clearly conveys the destination page's content or topic, as this helps both users and search engines understand the context and relevance of the linked content, ultimately improving site navigation and search rankings.
Response Codes: No Response
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/kitchen-handles (100.0%)
Fixing the "No Response" issue involves identifying the problematic URLs or pages that are not providing any server response and addressing the underlying server or hosting issues causing this problem.
This might include troubleshooting server configuration, checking for server downtime, or resolving any other technical issues that prevent the pages from loading and providing a valid response to both users and search engines.
Low priority (9)
Meta Description: Missing
sitewide — likely one template fix
7,537 URLs (85.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (18.9%)www.travisperkins.co.uk/safety-footwear (1.6%)www.travisperkins.co.uk/content (1.5%)
To fix a missing meta description, simply add a concise and relevant summary of the page's content within the <meta> tag of the HTML document's <head> section. Aim for around 150-160 characters to ensure it displays properly in search engine results and provides a clear preview of your page's content.
Security: Protocol-Relative Resource Links
sitewide — likely one template fix
7,423 URLs (83.7% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (19.8%)www.travisperkins.co.uk/safety-footwear (1.7%)www.travisperkins.co.uk/drawer-accessories (1.1%)
Update URLs to use the appropriate protocol (either HTTP or HTTPS) to ensure secure resource loading, maintaining both user safety and SEO best practices.
Links: Internal Outlinks With No Anchor Text
sitewide — likely one template fix
6,129 URLs (69.1% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (20.8%)www.travisperkins.co.uk/safety-footwear (1.7%)www.travisperkins.co.uk/content (1.6%)
Review the missing anchor text where appropriate include useful and descriptive anchor text to help users and search engines.
URL: Repetitive Path
section — likely one template fix
1,102 URLs (12.4% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (99.6%)www.travisperkins.co.uk/%5Bhttps: (0.4%)
Redesign your URL structure to create more concise and descriptive URLs. By eliminating unnecessary repetition and ensuring that each URL accurately represents the content it leads to, you can enhance both user readability and search engine optimisation, contributing to improved SEO performance.
URL: Uppercase
section — likely one template fix
843 URLs (9.5% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (98.8%)www.travisperkins.co.uk/%5Bhttps: (0.5%)www.travisperkins.co.uk/Product (0.5%)
To maintain a clean and standardised URL structure, it's advisable to use lowercase letters consistently in URLs, which can improve both user experience and SEO performance by reducing potential duplication of content caused by case variations.
URL: Contains A Space
section — likely one template fix
246 URLs (2.8% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (100.0%)
Replace the spaces with hyphens or underscores. URLs with spaces can lead to encoding issues and are less user-friendly, so using hyphens or underscores not only ensures proper rendering
Images: Missing Size Attributes
section — likely one template fix
3 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/react_ui (100.0%)
Define all image sizes as their native size using width and height attributes in the HTML. This allows the browser to calculate enough space for each image before it loads, avoiding large layout shifts.
URL: Non ASCII Characters
section — likely one template fix
2 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/product (100.0%)
Replace Non-ASCII characters with their ASCII equivalents or use URL encoding. ASCII characters are universally recognized and compatible with most web browsers and servers, ensuring proper rendering and indexing of your content while improving overall SEO performance.
Security: Unsafe Cross-Origin Links
section — likely one template fix
1 URLs (0.0% of crawl)
Not Started
Concentrated in: www.travisperkins.co.uk/branch-locator (100.0%)
Addressing this issue involves properly validating and securing the website's URL parameters and link structures to prevent unauthorised redirects, ensuring user safety, and maintaining a positive reputation in search engines' eyes.
https://developer.chrome.com/en/docs/lighthouse/best-practices/external-anchors-use-rel-noopener/
Not assessed from this crawl (manual / third-party review)
Core Web Vitals: Desktop
Core Web Vitals: Mobile
Duplication: Consistent Trailing Slash Approach
Duplication: Duplicate Sites
JavaScript: Rendering
Links: Links aren't crawlable
Mobile: Meta Viewport not set with width or initial scale
Mobile: Mobile Friendly
Mobile: Tap targets are not sized appropriately
Robots.txt: File has format errors
Robots.txt: File not found
Robots.txt: Sitemap.xml not indicated
Security: Review Security Headers
Site Hierarchy: Breadcrumb Trail
Sitemap: No XML Sitemap
Structured Data: Breadcrumb Schema
Structured Data: FAQ Schema
Structured Data: Open Graph Protocol
Structured Data: Organization Schema
Structured Data: Product Reviews & Ratings Schema
URL: Historical Redirects
Missing llms.txt file
URL: www vs non-www